WhatsApp Business app is getting a feature called ‘Catalog’. As its name suggests, the new feature is designed to help small businesses showcase and share their offerings through a distinct catalog of products.
This comes as an upgrade since businesses so far could only share product photos and information with customers one at a time using the WhatsApp Business app. WhatsApp says that for each item in the catalogue, a business owner can add information such as price, description, and product code.
Business owners can create their catalogues by visiting the Settings menu on their WhatsApp Business app and then going to Business settings > Catalog. There are options to add multiple images, product or service name, price, description, link, and product or service code. These options are visible on the Catalog page.
Moreover, businesses have the option to showcase different types of products and services that they offer on a single page. To enable easy sharing of already created catalogues, WhatsApp Business has provided a Catalog button in the sharing menu.
Going forward, business owners can showcase images, product or service name, and price using the latest WhatsApp Business, and this catalog option is available on both Android and iPhone.
Whatsapp is initially rolling out this Catalog feature for businesses that operate the WhatsApp Business app on both Android and iPhone in India, Brazil, Germany, Indonesia, Mexico, the UK, and the US. More countries will benefit from this innovation in the near future.