Scissors, a TV reality show that aims to unearth the next generation of fashion designers, will debut in the coming months. This marks a departure from the usual, at least here in Nigeria. The question is will this new focus drive and thrill audience like the overwhelmingly controversial Big Brother Africa; the Business Next Titan, and musical reality show, Project Fame?
It is still early days to gauge that sentiment. Nevertheless, the passion for fashion and style among generation Y and Z, regarded as the next generation of consumers, is a pointer to emerging trends. That of course will determine the appeal of the fashion TV reality show.
The Federal government stance on developing and supporting entrepreneurship will also play its part. Banks are already tapping into that policy drive. Take for instance Access Bank. The bank has developed new loan products with ultra low interest rate for the players in the entertainment industry and those engaged in fashion.
Also, young people in the tertiary industries are combining apprenticeship in one form or the other with normal degree classes. While female undergraduates resort to learning sewing, their male counterparts are learning barbing or engaging in trading activities such as buying and selling of used and new clothes and shoes. The need to be self-sufficient and independent is bringing out the best in young Nigerians. This may stimulate interest in the new reality TV show.
Besides undergraduates picking interest in apprenticeship and building capacity in entrepreneurship, bankers and brand managers of repute are embracing new, personal enterprise. Most bankers attend weekend fashion classes and sew for friends and families as they build their client base. Many brand managers of respected brands now divert their marketing skills to crafting own fashion outfits.
A section of the usual TV audience in Nigeria may have grown bored and annoyed with the flirting and apparently live sexual scene coming out from Mnet Big Brother Naija. That segment needs new creative input, and an ingenious scripting, in addition to concepts that have substance and will contribute in real terms to national economic growth.
Scissors fashion reality TV show seems to have a path cut for it but that path is ‘road not yet taken’, an adaption of Robert Frost popular poem. The ability to create intrigue, drama and add value will determine the extent of interest and latter participation.
Meanwhile according to Mr Sola Fajobi, the Chief Executive Officer of Digital Interactive Media (DIM), owner of the creative property: “The reality show is entertainment with responsibility, a proper investment into the future of talented and skillful Nigerians, who need the necessary push and exposure to become Nigerian superstar entrepreneur”.
The show will feature 8 teams. Each team is made up of four members: a stylist, a fashion designer, a male and a female model. Teams will be paired to do battle, one against the other, in the quest to win a spot in the creative world of patterns and craft. The Most Outstanding Performer(s) will leave the show with a fully set up multi-million Naira business empire.
The multi million Naira prize on offer is an attraction. That is what it is for now. However, the show will have to build its own set of ‘believers’, right from audition. How the management handles promotion is essential. The experience gathered from managing the Next Movie Stars and other TV series will count this time.
We are all waiting for a new approach to developing TV content and creating entertainment. Since most young people are aiming to become the next Frank Oshodi, Mudi of Africa, or Edun, we hope Scissors Reality TV Show will cut through.
To Apply, Log on to www.scissors.ng and follow the social media pages @ngscissors on Instagram, Twitter and Facebook.
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