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Product Profile: What You Need to Know about Lucky Ballpoint Pen

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Lucky is a disposable ballpoint pen brand manufactured by Celplas Industries Nigeria Limited. The product was launched in 2004, and it is being distributed currently in Benin, Ghana, Togo, Burkina Faso and Angola.

Celplas states that 40% of its ballpoint pens are manufactured solely for organizations who choose to use them as souvenirs (featuring imprints of their logos) for their customers or clients. However, a large chunk of its sales come through sales to the general public, including students, via distributor channels and stationery stores.

Lucky pens tip sizes are 0.6mm, 0.7mm, 0.8mm and 1mm. These tips are what contribute to the sleeker feel of the pen, making one’s handwriting seamless and smooth. The pens are also easy to use for long writing length. One other unique differentiator that separates the brand from competitors such as Bic Cristal and EEZEE, is that the pens are smudge free; it doesn’t stain writing pads or fade.

Some artists use Lucky pens in developing artworks. They say it mixes well with other products such as pencil, gouache and markers, used for writing and drawing. Some also say it is a good alternative to the more expensive brands of biros and professional artists’ pens, because of the thin tip and lightweight.

Conversely, some users of Lucky pens complained about the product limited range of colours.  The product only comes in red, black and blue ink pens unlike other brands which have 4 or more colours. Furthermore, some Lucky pens users say the product stops working mid-ink, often leaving users feeling frustrated, and with no option but to buy another pen.

Therefore, Celplas should pay more attention to quality control, ensuring that customers get their money’s worth from each pen they purchase.

So far, Lucky Pen is among the leading pen brands available in Nigeria today, it is safe to say that it has become even more popular (and most preferred) than Bic Cristal. Lucky pens retail for N30 apiece while a pack of 50 pieces sells for N2000. They can be purchased at open markets, supermarkets, and online stores.

 

 

Gabriella Opara
is a Lagos based writer who illustrates with words and travels the world through the doors of books. Asides from being a journalist she is also a book review blogger who moonlights as a poet and artist and is passionate about creativity and self-development. Going skydiving and visiting the Himalayas is on her tourism to-do list but for now she makes do with reading about the adventures of Frodo in The Lord of the Rings and being in awe of The Last Watch documentary.

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