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Nivea: Bleaching Cream Or Natural Fairness?


Nivea is owned by one of the leading companies in skin care production with over 130 years experience. It’s a German personal care brand that specializes in body-care. It is owned by the Hamburg-based company Beiersdorf Global AG, founded on 28 March 1882, by Paul Carl Beiersdorf .

There are several products associated with this brand, which includes: Nivea body cream, Deodorant, Soap, Nivea Natural Fairness Body Lotion, Shower gel, bath additives, lotion and milk. Nivea products help to improve the healthy look or glow of your skin and also cater for the need of consumer satisfaction. The product is in common use in many households in Nigeria.

Nivea Natural Fairness Body Lotion

Nivea Natural Fairness Body Lotion is one of the products under Nivea brand. The product promises a “visibly fairer” complexion to whoever uses it on their skin.

The body lotion contains extracts of natural ingredient thereby reducing the melanin in one’s skin. If a cream is repelling them from protecting, the natural fairness will bring the skin back to light and retain its skin tone. The product works in two ways.

1. Skin lightening by reducing overall skin pigmentation. Active ingredients in this formula include licorice extract and octadecenedioic acid.

2. Ultraviolet (UV) protection. The sunscreen added to this formula helps in maintaining skin colour by protecting skin from harsh UV rays and also protecting the skin from future skin darkening.

One of the users of this lotion has this to say, “I love how the lotion works like a sunscreen, its keeps my skin moisturized and can wear it all day when I’m outdoors.”

“Another consumer says, “Personally I use this product and I can attest to the benefits listed as follows: Moisturises the skin well, has UV filter, makes skin looks radiant, glows the skin gives a fairer look but does not bleach the skin, Adds vitamins to the skin.

However some of the reservations expressed about the product by consumers include low availability in most retail outlet and strong and offensive fragrance.

In October 2017, Nivea faced an onslaught of criticism for the skin-lightening product, which according to the campaigners, specifically targets black women with people protesting that BlackIsBeautful and WeLoveBlack.

One of the protesters said, “Take them down now. Take these Ads down in Ghana and anywhere in Africa. WeLoveBlack.

The campaign that was being targetted in Ghana reads, “I need a product that I can really trust to restore my skin’s natural fairness,” a black woman narrates in the television spot, with her skin literally transforming into a lighter shade as she applies the cream to her body. “Now, I have visibly fairer skin, making me feel younger.”


Personally, I would advise you buy the product in known stores and leading supermarkets such as Spar and Shoprites etc.

In conclusion, i have personally had a pleasant experience using the Nivea Natural fairness body lotion and i can recommend it to anyone regardless the skin tone. It will even out one’s tone and bring out the natural fairness in your skin.


  1. I love Nivea, it’s a perfect cream for my skin, I have used the Natural Fairness Lotion, and i really like the way my skin glows. But this brand is very scarce. I have been going from stores to store, just to get this . I’m afraid to try other products.

    Why is this product scarce?

  2. I have been using Nivea Natural Fairness for 2 years now.
    1. It does moisturises
    2. It would make your skin smooth and a little bit brighter/lighter, it won’t bleach you.
    3. Based on my research, no hydroquinone.

    Why I don’t like it
    1. For better results, use it at night.
    2. It doesn’t like sun, heat and stress.

    1. It darkens i think……
      And makes the skin flaky

  3. I’ve used for a while now and it hasn’t lightened my skin or any thing like that. The entire campaign is pointless because i feel Nivea was targeting naturally light skinned women that struggle with darkening from the sun or other (like me). It’s good

  4. Nivea natural fairness whenever I applied it on skin really darken me

  5. Nivea fairness darken my skin

  6. Nivea natural fairness calrifiant is for light or dark

  7. Does it causes pimples and eczema.

  8. Does this Cream causees Body rashes and eczema? That’s what I want to know. Pls.

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