Leading international footwear and sport kit manufacturer, Nike, is set to launch a subscription program for kids. The program called the Nike Adventure Club is targeting parents who have to keep up with changes in children’s feet as they grow older. Therefore instead of buying a new sneaker outright, parents who subscribe with $20 or more monthly, can turn in the out-grown shoe for a new one every month, or quarterly.
The Vice President of Nike Adventure Club, Dave Cobban, said the program “provides a wide range of options for kids, while at the same time, it removes a friction point for parents who are shopping on their behalf.”
Children aged between 2 to 10 years old are the major focus of the subscription-based initiative. The range of shoes involved also extend to the Converse brand owned by Nike. The manufacturer will make available over 100 styles of sneakers in sizes 4C to 7Y.
Cobrareview gathers that the footwear market is worth over $260 billion. The market is expected to start generating around $320 billion before 2023. Upscale buyers of sneakers in Nigeria may be able to use the program if the major distributors of the brand adopt the model. They can also participate directly as shoppers beyond borders now have the advantage of large scale purchase from overseas through marketing logistics companies.
Nike is headquartered in Portland, US. The company is engaged in design, manufacturing, and marketing and sales of shoes, apparels, and services worldwide. Its strongest competitors include Adidas and Puma.
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