MTN, Glo, Airtel, 9Mobile: Shouldn’t Nigerian Subscribers Top Up Via Whatsapp?

MTN South Africa Whatsapp Top Up Channel (Image: Forbes)

With a strong 1.5 billion users globally, Whatsapp has become the most efficient ‘aggregator’ of relationships and transactions. That is why old friends have made it a melting-point, and banks such as UBA, via the chatbot ‘Leo’, created a virtual platform for its customers. In South Africa, though, MTN has launched a Whatsapp channel to help its subscribers to top up airtime and buy bundles.

Since South Africa has only 38 million MTN subscribers, less than its total share of subscribers within Nigeria’s 146 million mobile phone users, it feels logical that such a major innovation should begin in the largest pool – Nigeria. Or is the plan underway already, MTN?

MTN Nigeria is not in this alone. Other telecommunication service providers such as Glo, Airtel, and 9mobile, have to increase the tempo of innovation to help Nigerians have access to world class & efficient services.

Airtel is upgrading its users to 4G; however, if Whatsapp has become the new hub for payment and customer service, there is no reason why Nigerians, like South Africans, shouldn’t have that luxury in accessing mobile telephony services. And 2019 should be the year it all gets sorted.

Toyin Afilaka
Toyin Afilaka writes with simplicity and insight. He has a PR and brand marketing background. He has worked previously at MarketingMix, IGW Entertainment (Germany), and BrandFootPrint. He managed the MTN Project Fame between 2012 and 2015. Toyin loves travelling, writing, reading; and he treasures integrity.


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