In what it described as a bid to improve customer service experience, foremost Nigeria’s fast food restaurant, Mr. Bigg’s has launched new model restaurants across different states of the country.
Speaking at the unveiling event of the Quick Service Restaurants (QSR) held at Northwest Filling Station, Victoria Garden City, Lagos, Marketing Manager, UAC Restaurants, Mrs. Ethel Mba, disclosed that the new outlets depict excellence and offer a wide variety of meals ranging from local to continental dishes.
According to Mba, the new outlets house both Mr. Bigg’s and Debonair’s Pizza counters and include a kid’s play area that offers a fun experience for children.
She disclosed that the new initiatives were put in place to boost the brand’s competitiveness in the Quick Service Restaurant market
Continuing, Mba explained that many customers who had visited the new restaurants were impressed with the excellent service experience which largely addressed their eating needs.
She added that the new initiative which is targeted towards boosting the company’s competitive prowess is expected to be experienced in all their outlets across the country.
With the new model conveying a strong desire to offer a high level of class and comfort to customers, Mr. Bigg’s would be playing catch up with the likes of Tasty Fried Chicken, The Place, Chicken Republic, Sweet Sensation and a league of other Nigerian-owned fast-food restaurants who now dominate the fast-food market.
Known for its red and yellow color scheme and meat pies, Mr. Bigg’s history begins with the coffee shops inside Kingsway Department Stores in the 1960s. In 1973, the shops were rebranded as Kingsway Rendezvous, which became Mr. Bigg’s in 1986. The chain saw rapid expansion after becoming one of the first Nigerian companies to sell franchises to investors.
Owned by the Nigerian conglomerate United African Company of Nigeria (UAC) PLC, Mr. Bigg’s currently has over 170 outlets in Nigeria, including the country’s first drive-through restaurant, with another four locations in Ghana.