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Kim Kardashian unveils new shapewear, ‘SKIMS’

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SHAPEWEAR

Kim Kardashian has unveiled yet another line of shapewear in different shades and the mom of 4 calls this one ”SKIMS”.

In true Kardashian fashion, Kim Kardashian West’s much-anticipated shapewear brand, SKIMS, dominated the news cycle months before its launch date.

After a controversial name change and a buzzy social media campaign, KKW’s line of curve-friendly, shape-enhancing undergarments is officially available to purchase today at skims.com.




The reality tv star took to social media to share the good news.

Ugh I’ve made so many mistakes with shapewear and have had so many slip ups. Lots of my issues have come from not having a wide shade range available in the past. Look at this dress I wore to last years People’s Choice Awards. You can totally see my shapewear! This was not on purpose I just didn’t have other options. Today we are launching @skims and you can see me wearing the color Ochre here to basically create my own lining in the dress! SKIMS.COM

Following a decade-long quest for shapewear that comfortably slimmed and smoothed her own silhouette, Kardashian West developed an innovative strategy for creating undergarments to fit a wide range of body types and needs. (Related: These Celebs Are Totally Obsessed with Spanx Workout Clothes)

“My approach to creating SKIMS was solution-focused,” Kardashian West tells Shape. “I rely on solution-wear to accentuate and enhance my body and often I found myself cutting and sewing existing shapewear to work specifically for each look that I was going for. I knew I wasn’t alone in looking for the perfect shapewear and turned my passion into something real that would work for every body type.”

Among these problem-solving pieces, the Solution Short (Buy It, $42, skims.com) is Kardashian West’s personal favorite: a one-legged boy short perfect for high slits and red-carpet moments.




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