The Nigerian Government has announced that Pay Television Service Provider, DStv and other broadcasters in Nigeria will no longer enjoy exclusive rights to air sport events and games in the country.
In a statement made available to newsmen by his media assistant, Segun Adeyemi, the minister of Information and Culture, Alh Lai Mohammed directed the NBC to implement a new regulation mandating broadcasters and exclusive licensees to share exclusive rights with other broadcasters.
Mohammed further explained that the move would ensure that the industry was sanitised to enable it create jobs, promote local content, boost the advert industry as well as ensure that the broadcast industry was up to par with best practices in the world.
You would recall that the Minister, at an October 2019 meeting with Online Publishers in Lagos, had said that a situation where few people and organizations corner a chunk of the industry to the detriment of others was unacceptable and untenable.
“Monopolies stunt growth, kill talents and discourage creativity.
“In the case of Nigeria, it’s the monopoly of content that breeds anti-competition practices.
“You cannot use your financial or whatever power to corner and hold on tight to a chunk of the market, preventing others from having access,” the Minister had said.
DSTV’s Monopoly & the new Directive:
Hitherto, DSTV has the monopoly on live airing of high-profile soccer games like the English Premier League and the UEFA Champions League in Nigeria.
However, with the new directive, other companies or individuals will now have the right to broadcast or air those sporting content that only DSTV is allowed to air live, at the moment.
Will this signal an end to Multichoice’s (DSTV/Gotv) monopoly in Nigeria? Maybe, and maybe not. It is one thing to secure the right to air, and it’s another thing to have the financial strength to buy these contents from the original sources.
Only time will tell.