In an effort to further provide outsourced support to all English-speaking advertisers across Sub-Saharan Africa, Facebook, in partnership with Teleperformance, has opened its first Small Business Group (SBG) Operations Centre in Lagos, Nigeria.
Speaking through a media statement, the social networking service said the centre will support advertisers across the region through its Advocacy, Community & Education (ACE) programme, which aims to build engaged communities who are growing their businesses and organizations through social media.
The SMEs in this programme will have the opportunity to attend online trainings, and for those in Nigeria face-to-face trainings, that will focus on how to leverage mobile and social media to build brand awareness, increase sales and connect more meaningfully with customers.
“It will serve as a networking opportunity where SMEs will be invited to join online Facebook Groups, and have the opportunity to learn from Community Managers, share knowledge and expertise,” the statement read partly.
Commenting on the development, Adaora Ikenze, Facebook’s Head of Public Policy, Anglophone West Africa, said, with over 90 million businesses globally using Facebook, exploring digital skills via these centres is now ever more important.
She added that Facebook is interested in supporting SMBs/SMEs across the country, stating further that its investment with the SBG Operations Centre further highlights its ongoing commitment to Nigeria, as well as the African continent.
This initiative, operated by Facebook’s partner, Teleperformance, has created full-time jobs for over 35 people since it was launched in mid-July, 2019.
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