Car45, ‘Cars and Stars’ partnership: Value addition for consumers?


Car45 an innovative automobile resales platform in Nigeria is sponsoring a TV show called ‘Cars and Stars’. The concept is to enlighten car users on servicing and maintenance of cars. It sounds like value-added service from the innovative auto resales merchant. But how valuable is the concept?

Transportation affects every aspect of a nation’s economy. This is why the automobile industry is an essential contributor to growth. Precisely, seamless movement of people, and product’s speed to market, often determine how well some policies  are executed for maximum impact across all sectors.

Manufacturing, sales and servicing are key parts of the automobile industry. Several foreign brands set auto assembly plants in foreign markets to explore new technical skills and abundant resources that provide comparative advantage and scale. Or in some cases, the location of car plants are done to meet new local policies. implemented Peugeot and Volkswagen have executed that strategy to some existence to meet the demand for more employment in foreign markets.

Likewise, there are firms which are parts of the auto industry value-chain but play in the servicing and sales segment. Car45 is an innovation in auto sales. The platform creates opportunities for those willing to sell their personal cars, and those who want to buy used cars. It is like a meeting place for exchanges between sellers and buyers. Connecting automobile owners and fleet managers to programmes such as ‘Cars and Stars’ will likely help broaden consumer automobile knowledge.

According to the Executive Producer of ‘Cars and Stars’, Taiwo Onalaja, users, through lessons learnt on the programme can easily detect issues on their cars, and know how and when to resolve them.

Aside broadening users’ knowledge, programmes like ‘Cars and Stars’ may actually help forestall unnecessary maintenance cost and breakdown. For instance, many car owners still lack some basic knowledge on how to use and maintain a car. The programme seeks to provide robust reportage in this direction.

Although, this type of partnership deal between Car45 and ‘Cars and Stars’ is apparently new in Nigeria, it is however most likely it will bring about robust transaction offerings for both car sellers and buyers, as it would provide an enlightened avenue for making informed decisions before taking the final leap.

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