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Can Berger Paints’ New ‘Colour World’ Inspire New Competition?


The essence of colour in beautifying one’s surroundings cannot be overstated. Outdoor beautification and varied spatial positions create a sensation which contribute to urban aesthetics. Precisely, the dynamics of colour, and their chroma value, can have a considerable effect on the character of an environment.

Hence, the beautification of an environment is a complex task which many coating and allied companies are striving hard to solve with their numerous innovation, especially by using a new industry marketing term, ‘colour world’ or ‘Experience Centre’.

Gone are those days when people are only exposed to primary and basic colours (Yellow, Red, Blue, Black, Green, White, Brown, etc), but in recent times, the world has welcomed new forms of colours to breakout of the boredom of seeing the same colours for decades. That was what Crayola, a major brand of crayons, did to stimulate children’s interest in its hey days.

Nigeria is a multi-cultural society where people see, and use colours differently.

This is why Berger paints, a leading company in the Coating and Allied Industry in Nigeria in its commitment to meeting the growing demand by consumers for a wide range of colours at Point-of-Sales has opened a new Colour World outlet in Ikoyi, Lagos on Tuesday, August 6, 2019.

Speaking at an event, the Managing Director, Berger Paints Nigeria Plc., Arjan Sircar, explained that the store will be a destination of choice for homes and organizations located within the Ikoyi/Victoria Island axis, desirous of giving their exterior and interior buildings aesthetic look. He said the company remains dedicated to serving its customers better by turning out quality paint products consistently.

According to Sircar, “We are excited to open this new Colour world outlet in Ikoyi. This helps to showcase our capacity to provide a wide range of products in a way that represents how we are transforming the paint industry and how we can satisfy the desire of our customers.”

“This Outlet offers a variety of colours that meet customers specification coupled with a state-of-the-art tinting technology that offers one-stop-shop for their painting needs”, he added.

The Managing Director further disclosed that the Centre has unlimited paint offerings which are meant to serve 5 segments comprising Decorative/Architectural finishes, Industrial coatings, Marine & Protection coatings, Automotive/Vehicle refinishes, Wood Finishing and Preservers.

In his remarks, the Chairman of Berger Paints Nigeria Plc., Mr. Abi Ayida, enthused, “We are grateful for the new journey the company is embarking on. We are excited about the new partnership and the new beginning. And I think at the beginning of any venture like this, what usually comes into play is the acknowledgment. This is just a start of greater things to come”, he stated.

Ayida stressed that the new outlet would ease the stress faced by customers living in the Ikoyi environs in accessing the wide range of quality paints from the company.

Also speaking shortly after the opening of the outlet, the Head of Marketing &  Strategy, Berger Paints Nigeria Plc., Dominic Oladeji said that the decision to open a new store is in line with the mission to deliver optimal satisfaction to customers and provide them with better service delivery.

He noted that the Berger Colour World is a storehouse for a wide range of the company’s products, paints tools, and other services, which can assist customers in decision making as far as paints, and paints applications are concerned.

Berger Paints Nigeria Plc. commenced operation in Nigeria on the 9 January 1959, and has since grown to be a leader in the Coating and Allied Industry in the country. The company which has its manufacturing plant, and main distribution centre in Lagos, has pioneered a wide range of specialized products that are much sought after in this dynamic and ever-changing market.

We hope this kind of invention from Berger Paints will prompt other Coating and Allied Industry in the country to open an experience centre for their products; and to uniquely innovate match the tastes of their customers.

CobraReview invites Readers, Product enthusiasts and consumers to send in their independent reviews of products/services and their experiences to for free and instant publication.

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