In a bid to further entrench itself in the hearts of bettors and agents alike, betBonanza, one of the new sports betting firms in Nigeria is dolling out cash prizes in a raffle exercise.
Speaking on the rationale behind the raffle draw, Managing Director, retail services Mr Adeniji Adekunle said it is an incentive geared towards connecting with their clients.
He also stated that betBonanza is the first sports betting firm in Nigeria to doll out such an amount in a raffle draw.
The draw which is currently ongoing at betBonanza’s head-office in Surulere Lagos, has Daniel Amokachi, the betting company’s brand ambassador in attendance.
Amokachi did the honours of drawing 11 lucky winners from a pool of paper.
At the end of the raffle, one lucky punter is expected to win the sum of ₦3m, while 10 other lucky bettors will win ₦25,000 each.
Participants were hopeful of going home with the star prize, as the winners were randomly selected from the list of punters who have placed bet worth 500 naira and above.
The betting company promised to convene the lucky winners and present their prizes at a later date.
Speaking after the event, betBonanza’s Managing Director, Online Services, Ilze Jansone said, punters, besides placing bets, are also looking for excitement, hence the raffle.
“Our players are looking for special excitement asides betting. They need something different that would keep them betting and partnering with us. This big promotion is therefore targeted at rewarding our customers and reminding them that they can actually earn more when they keep betting,” she said.
Jansone however affirmed that the company is currently working on unveiling bigger incentives that would wow customers and punters alike.
While speaking, Daniel Amokachi, betBonanza’s brand ambassador disclosed that his decision to partner with the sports betting firm was not hard, given their transparency and accountability.
The former Super Eagles and Everton FC player affirmed that betBonanza has since displayed these attributes, adding that the manner in which the raffle exercise was conducted speaks volumes about the company’s accountability and pedigree.
“It wasn’t a hard one for me to partner with this agency. Other brands came to me, but betBonanza’s level of transparency and accountability attracted me. As you can see, the company is keeping to her words. The company, in just four months of launching, is giving out over N3m to customers in a raffle exercise. That is superb, and it only shows that the company has her customers and bettors at heart,” Amokachi said.
The raffle draw saw one punter, Ugonna, from Delta State, claimed the grand price of N3m, while ten other lucky bettors won N25,000 each at the randomly selected exercise.
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